MASHOOR
Mashoor is a NYC-based talent and partnerships agency built from brand-side experience across influencer marketing, affiliate, paid social, and creator-led campaigns.With a focus on Middle Eastern creators, we connect culturally relevant talent with brands that value taste, trust, and point of view, helping creators build partnerships that feel aligned, intentional, and worth repeating.
WHAT WE DO
Mashoor helps creators turn their influence into intentional brand partnerships through:- Brand outreach
Pitching creators to aligned brands and partnership opportunities.- Negotiation
Supporting rates, deliverables, timelines, and usage terms.- Contracts & usage rights
Helping creators understand what they’re agreeing to before content goes live.- Partnership strategy
Building stronger long-term relationships instead of one-off deals.
Background
Mashoor was founded by Rola Elkhatib, a creator and growth marketer with brand-side experience across influencer partnerships, affiliate marketing, paid social, campaign strategy, negotiations, and contracts.After working with brands and creators from the brand side, Rola created Mashoor to help Middle Eastern creators build stronger, more intentional partnerships with companies that value their voice, audience, and point of view.She is Lebanese and currently resides in Brooklyn, NY - although originally from Houston, Texas.
GET IN TOUCH
For creator representation, brand partnerships, or general inquiries - email below.